Department of Media and Communication

Language Selection

Breadcrumb Navigation

Elmezeny Ahmed

Dr. Ahmed Elmezeny

Post-Doc Researcher
LB Fröhlich


LMU Munich
Department of Media and Communication
Oettingenstr. 67
D-80538 Munich

Room: A112

Office hours:
By appointment

Further Information

From 2005 to 2009 studied Journalism and Mass Communication at the American University in Cairo. Year abroad at the University of Colorado, Boulder in the academic year 2008/2009. 2011 to 2013 Communication and Advocacy Officer at Save the Children International, Cairo. Master's degree earned at TU Ilmenau on November 2013, Magister Artium (M. A.), with a master's thesis on "Mass Media and Social Media Representations of Game Culture". September, 2015 - October, 2016: Research Assistant at the Department of Public Relations & Technical Communication, Institute for Media and Communication Studies (ifmk), TU Ilmenau. November, 2016 - July, 2020: Research Assistant at the Department of Media Reality, Institute for Media, Knowledge and Communication (imwk), University of Augsburg. Starting August, 2020: Research Assistant at the department of Prof. Fröhlich. In 2021, Elmezeny completed his doctoral degree at the University of Augsburg and published his thesis “The Complete Cost of Play: An Ethnography of Commercialization in Free-to-Play Culture”.

Resarch Focus

Public Relations, Digital Culture, Qualitative Methods, Media Sociology, Online Communication and Game Cultures.