Dr. Ahmed Elmezeny

From 2005 to 2009 studied Journalism and Mass Communication at the American University in Cairo. Year abroad at the University of Colorado, Boulder in the academic year 2008/2009. 2011 to 2013 Communication and Advocacy Officer at Save the Children International, Cairo. Master's degree earned at TU Ilmenau on November 2013, Magister Artium (M. A.), with a master's thesis on "Mass Media and Social Media Representations of Game Culture". September, 2015 - October, 2016: Research Assistant at the Department of Public Relations & Technical Communication, Institute for Media and Communication Studies (ifmk), TU Ilmenau. November, 2016 - July, 2020: Research Assistant at the Department of Media Reality, Institute for Media, Knowledge and Communication (imwk), University of Augsburg. Starting August, 2020: Research Assistant at the department of Prof. Fröhlich. In 2021, Elmezeny completed his doctoral degree at the University of Augsburg and published his thesis “The Complete Cost of Play: An Ethnography of Commercialization in Free-to-Play Culture”.

Resarch Focus

Public Relations, Digital Culture, Qualitative Methods, Media Sociology, Online Communication and Game Cultures.

Publications