Dr. Anne Reinhardt

Since October 2024, research associate at the Chair of Health Communication at the IfKW.

Previously, from October 2021 to September 2024, research associate in the FWF-funded project "Time Allocation, Media Choice, and Displacement Effects" at the University of Vienna. In parallel, (co-)leadership of
various projects, including a project to promote digital media literacy among adolescents through online games (www.fakenewskommissar.eu, funded by the City of Vienna, PI) and an interdisciplinary science communication
project on healthy aging ("voll Stark," funded by the FWF, Co-PI).

From 2016 to 2020, research associate at the University of Erfurt in the BMBF-funded project "impfen60+," which developed and evaluated an evidence-based vaccination campaign to increase vaccine uptake among older adults. Earned a doctorate (Dr. phil.) in October 2020 with the thesis "Framing Effects in Older Adults: Effectiveness of Message Frames for Promoting Vaccination Acceptance among People Aged 60+" as part of the
Erfurt Doctoral Program "Communication and Digital Media." Prior to that, studied communication science at the University of Erfurt.

Research Focus: My research focuses on evidence-based intervention planning. Within this context, I concentrate on two main areas:

1) Health communication: E.g., health information-seeking behaviors; identifying and addressing determinants of health-damaging behaviors; gender-based medicine (e.g., menstrual stigma & endometriosis)
2) Media psychology and education: E.g., developing online games to enhance resilience against fake news in school settings

Methodological Focus: Quantitative methods such as surveys, experiments, and mobile experience sampling.

Publications