Dr. Corinna Lauerer

Corinna Lauerer studied Media and Communication Science and Political Economics at the University of Erfurt and at the LMU Munich until 2012. She has practical experience in market research, strategic communication, and media planning.
Since April 2013 she is a research associate at the Department of Communication Studies and Media Research at LMU Munich and defended her PhD thesis on the relationship of journalism and advertising in March 2021. She is working at the research unit for international journalism research chaired by Thomas Hanitzsch. Her research and teaching focuses on the intersection of journalism and economics, media organizations, native advertising, comparative journalism studies, as well as precarity and gender in journalism.
She received the best thesis award of the IfKW for her master thesis at the LMU Munich and two ICA top paper awards.
From 2015 to 2018 she has been the young scholar representative of the ECREA Journalism Studies Section. She was YECREA Vice-Chair from 2018 to 2021 and ECREA Executive Board member from 2019 to 2021. Since 2022 she is Vice-Chair of the ECREA Journalism Studies Section.
Corinna Lauerer is the data manager of The Worlds of Journalism Study and the secretary of the Worlds of Journalism Study Association: The WJS is a multinational and collaborative project to trace journalism cultures and investigate the profession’s transformation around the world (see www.worldsofjournalism.org).

Main Areas of Research

• Comparative journalism research

• Gender gaps in journalism/ gender fair language in news

• Journalistic roles

• Economic influences on journalism/ journalistic autonomy

• Media organizations

• Hybrid advertising/ native advertising

Publications